Pricing-$964.00
LASH-KIT-PRO sells at a loss
Nets -$1.10 an order after fees, and returns run at 2.4x your baseline.
Raise it $2.00, pause it, or mark it clearance on purpose.
The independent profit copilot for TikTok Shop sellers
Turn your TikTok GMV into profit.
TikTok can tell you what it charged you, but never what you made, because it has no idea what your goods cost.
What you can see today
- Order value
- $25.00
- Fees TikTok charged you
- -$11.75
- Paid to your bank
- $13.25
- What you actually made
- not shown
Your own costs are not in this view
What Clarum shows you
Net profit
+$1.00
4.0% of order
- Item revenue
- $25.00
- Referral fee (6%)
- -$1.50
- Shipping, TikTok-billed label
- -$5.25
- Affiliate commission (20%)
- -$5.00
- COGS, supplier invoice
- -$12.25
Reconciled to the settlement statement
Every line traceable
The gap
Where a $25 order actually goes
Referral fee, shipping, affiliate commission, samples, refunds and their admin fee, and your own COGS. Add it up honestly and a shop that looks successful can be netting 2-5%.
That margin is your business. Clarum exists to make it bigger, and to make sure the rest never surprises you.
Official TikTok Shop APIs, read-only, with your authorization. No scraping. The app is in partner review; the first cohort connects when it clears.
The incumbent
Your real competitor is a spreadsheet
Tracking profit in a hand-updated sheet is the right instinct. Here is where it breaks.
| The job | Your spreadsheet | Seller Center | Clarum |
|---|---|---|---|
| Fee rules when TikTok changes them | You update them, if you heard | Current, rarely explained | Versioned, applied as of each order's date |
| Refunds and reversals | A note to fix later | Netted into payout totals | Reversed line by line, admin fee included |
| Checked against the statement | Rarely, by hand | It is the statement | Within 1%, or it is our defect |
| Freshness | Stale by Wednesday | Live, but leads with GMV | Recomputed on every change |
How it works
Connect. Recompute. Act.
01
Connect your shop
Three steps through TikTok's official flow, read-only. The trailing 90 days import while you watch.
02
Every order, rebuilt
Revenue, every named fee, commission, samples, COGS, reconciled against your settlement statements. A gap over 1% is our defect, never noise to absorb.
03
Three things a day
At most three recommendations each morning, each with a stated because. No dashboard to babysit.
The product
Four instruments, one number that matters
Net profit is the first number on every screen. GMV is context.
True Profit Engine
P&L for every order, SKU and day, so the SKUs quietly losing money stop hiding. Product cost comes only from you: CSV, per-SKU entry, or the Cost API.
| SKU | Net / mo | Margin |
|---|---|---|
| GLOW-SERUM-30 | +$4,112 | 11.2% |
| HAIR-OIL-100 | +$1,204 | 8.4% |
| LASH-KIT-PRO | -$964 | -3.1% |
Daily Brief
Never more than three items. What you mark done, dismissed or snoozed shapes the next brief.
Pricing
Raise LASH-KIT-PRO by $2.00 or pause the listing.
Because it nets -$1.10 per order after fees at its current price.
Projected impact +$900 to $1,600/mo
DoneDismissSnooze
Risk Guard
Takedowns, penalties and status changes in plain English, with the deadline attached. Alerts escalate at 7 days, 48 hours and 12 hours.
Listing deactivated: policy violation
Appeal available. Evidence checklist prepared.
Appeal window closes in 2d 14h
Return-rate outlier: LASH-KIT-PRO at 2.4x shop baseline
Ask Clarum
Policy answers, every source cited and dated. When Clarum does not know, it says so.
What does TikTok take on a $25 order in my category?
At your 6% referral rate, $1.50, and that is the whole platform-fee story on a current US order: the $0.30 transaction fee was retired in April 2023 and there is no processing fee. What eats the order is shipping, commission and samples.
Fee schedule, last verified Aug 3, 2026 · Your shop's data
Product surfaces shown with illustrative data.
The month view
One order is the proof. The month is the point.
Net profit across every order, reconciled against your settlements, and what pushed margin down ranked by what it cost you.
Net profit, June
+$9,607.76
7.7% of item revenue · up $1,212.36 on May
Daily net through JuneThe dip is the Jun 19-21 flash sale
- Item revenue
- $124,800.00
- Referral fees (6%)
- -$7,488.00
- Shipping, net
- -$21,840.00
- Affiliate commission
- -$17,472.00
- Creator samples
- -$2,496.00
- Refunded revenue
- -$8,320.00
- Refund administration fees
- -$99.84
- Platform penalty, Jun 14
- -$50.00
- Unreconciled
- -$18.40
- COGS, seller-supplied
- -$57,408.00
Worst weekly drift vs statements 0.3%; the standard is 1%
Computed on change, not on view
What pushed margin down
Ranked by cost. Every figure drills to the orders behind it.
Promotion-$437.76
The Jun 19-21 flash sale ran below your floor
Promo orders margined 3.1% against 7.9% the matched week before.
Trim the depth, or exclude the SKUs it takes below zero.
Affiliate-$336.00
Commission flips DERMA-ROLLER-01 negative
It contributes $2.90 a unit before commission and -$0.70 after, across 480 units.
Contribution covers up to 16.1% before the unit goes negative.
Risk-$50.00
Platform penalty, posted Jun 14
The settlement states the amount, not the reason, so Clarum will not invent one.
Appeal path and deadline are in Risk Guard.
Every comparison is your shop against its own history, never an ungrounded benchmark.
An illustrative month, internally exact: the lines sum to the net to the cent.
Pricing
Depth is paid. Emergencies are not.
Every tier sees that a risk exists and when its deadline lands.
Profit Audit
$0
The diagnostic. Connect and see where you stand.
- Shop Health Score, 0-100, every component explained
- Top-3 findings in dollars, exportable PDF
- Net profit as soon as your SKU costs land
- Violation existence and deadlines, always visible
- Weekly digest, 10 Ask questions a month, 1 seat
Scale
$299/mo
For the operator who owns the margin. Teams of one to five.
- Everything in the free audit
- Full P&L by order, SKU and day, with drilldowns
- Settlement reconciliation, held to our 1% standard
- Daily Brief: up to 3 recommendations a day
- Risk Guard alerts at 7d, 48h and 12h; sweep every 6 hours
- Unlimited Ask, shop-aware
- 5 seats; email support, 24-hour target
Command
$799/mo
For teams where finance wants the ledger.
- Everything in Scale
- Accounting-grade CSV export and scheduled reports
- Slack alerts and escalation routing
- Guided onboarding; risk sweep every 15 minutes
- 25 seats; priority support, 4-hour target
- Additional shops at 20% off list
Launch prices. Trials are 14 days, card-free. Annual billing takes two months off, and risk alerts keep firing through any billing grace period.
The month view above found one listing losing $964 a month, three times Scale's price.
Questions
Asked plainly, answered plainly
Can I connect my shop today?
Not yet. Our app is in partner review and connections open when it clears. Nobody pays before their shop is connected.
Is Clarum affiliated with TikTok?
No. Clarum is independent. Its advice answers to your margin, not to platform spend.
How does Clarum get my data?
TikTok Shop's official authorization flow, read-only. You never type your TikTok credentials into Clarum. On connect it imports the trailing 90 days, then syncs.
What if I do not know my exact COGS?
Clarum never estimates product cost: a cost it did not receive is a cost it does not have. Until a SKU has one you get revenue, every fee itemised, and contribution before product cost. Costs arrive by CSV, per-SKU entry, or the Cost API, and are dated, so a June price rise never reprices March.
What does the “estimated” badge mean?
It marks a figure resting on a model rather than a confirmed record, such as a fee derived from the rate schedule before the settlement confirms it. What never wears it is an invented fact about your business.
Where does my data go?
Your shop data stays in your workspace, never shared with other tenants. The one narrow movement is text generation, under terms prohibiting training on it. Delete your account and the data goes within 30 days; the privacy policy is binding.
My shop does not settle in USD. Can I use Clarum?
Not yet. Clarum v1 is built for US shops settling in USD, and rather than mislabel your currency it offers the waitlist.
Early access
The audit is free. The first cohort is small.
A small first cohort of US TikTok Shop sellers. The Profit Audit is free, and safety-critical risk facts stay free on every tier.
US shops, USD settlement, for now. Tell us your category and monthly order volume; invites go out in order of fit, not arrival.
That is the whole pitch. The terms and the privacy policy are written to be read rather than survived.